It’s hard to ignore all the positive publicity Goji berries have been receiving in the media. These include: The Today Show, LA Times, Time Magazine, Harper’s Bizaar, CNN, ABC, Larry King, Oprah and many more. Even world renowned “celebrity dermatologist”, Dr. Howard Murad, recommends Goji in his latest book, The Cellulite Solution.What exactly are Goji berries?
Goji are delicious, bright red berries native to the Orient. They grow on a vine that reaches up to 20 feet high. When ripe, the berries are collected by shaking the vines over special mats where they are untouched and left to dry under the Himalayan sun. It is vital that the berries are never touched by the human hands when they are fresh, otherwise they will oxidize, causing them to turn black and become unusable.
There are many health benefits attributed to the Goji berry and most of these have been linked to its very high antioxidant properties. To compare the antioxidant values of various foods and nutrients, scientists developed a unit of measuring called the ORAC (Oxygen Radical Absorbing Capacity.) The higher the ORAC rating of a substance, the more free-radicals it can destroy. Free Radicals are one of the leading causes of premature aging. According to Agricultural Research Service, USDA (Tufts University in Boston), the recommended amount of antioxidants a person should consume daily should be a minimum of 5000-7000 ORAC units. Dried Goji berries contain an astounding 22,000 ORAC units per 100 grams!!
These healthy berries also contain powerful polysaccharides which have anti-aging properties as well as improved learning, memory abilities and remarkable immune system enhancing capabilities.* This could explain why the Goji berries may contribute to living a longer and healthier life.*
Goji berries have 18 amino acids (including 8 essential amino acids). Essential amino acids are ones that the body cannot produce and must come from the food we eat. Goji berries also contain trace minerals and protein. There is more beta carotene in Goji berries than in carrots and they contain MORE VITAMIN C THAN ORANGES! They are also a rich source of naturally occurring B1, B2, B6, vitamin E, essential fatty acids and polysaccharides.